Sport Management 623 - Sport Marketing
Fall
2017
01
3.00
Matthew Katz
TU TH 11:30AM 12:45PM
UMass Amherst
37278
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities. Mr. Gladden
Open to Graduate SPORTMGT students only.