Sport Management 493C - S-Sport Marketing Research

Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results.

This class is open to Senior, Junior, and Sophomore Isenberg BBA, HTM, and Sports Management students only.