Isenberg School of Management 846 - Thry & Rsrch: Sport Mrkt/Behav
Fall
2017
01
3.00
Elizabeth Delia
TU 8:30AM 11:15AM
UMass Amherst
37160
Classroom readings, lectures, and discussion will focus on providing students with a better understanding of marketing and consumer behavior in the sport context.
This course is open to Doctoral School of Management students only.